Microdoors
Client: Bond University
Agency: VMLY&R Brisbane – Writer
For Bond’s microcredential courses, we created some illustrations and posts, but also got them excited about micro doors stuck to walls around areas where students and office workers hang out. I’d long gone by the time it was executed, but Phil Vale did an amazing job with the art direction.
Case Study
OOH
Stand Out
Client: Bond University
Agency: VMLY&R Brisbane – Writer
Bond pretty much lived 100% online. So, to stand out amongst the usual uni imagery – photos of students at work and play or portraits of students – we created a suite of illustrations that spoke to specific courses and events. Using the Bond colour palette, we had different colour schemes for undergrad and postgrad. The budgets were usually small, so we also used the statics to create reels and other such social films.
