Client: Youi
Agency: Youi – CD/Writer
Just like a child or a calf, this new brand direction had a nine month gestation. Despite being around for over 15 years now, research told us that people knew the Youi brand well, but not so much about the breadth of their offerings and products. So we totally refreshed the brand with a new platform, ‘insurance that’s a bit more you-shaped’. TV supported by social, outdoor, radio and digital.
OOH
Brand
Rossi
Cindy
PDS
Tony
Cake
Youi Social
Client: Youi
Agency: Youi – CD / Writer
Youi had never had an always-on social campaign that communicated all their offerings, so we created a suite of 35 proof points. All the illustrations and animations were done in-house as we took Youi’s distinctive black & white palette to a fresh place for the brand.
Small Business Insurance
Car Insurance
Home Insurance
Watercraft Insurance
Motorcycle Insurance
