Client: Qantas
Agency: Publicis Mojo Sydney – Writer
To launch the new brand direction and platform – You’re The Reason We Fly – we started with an activation. We gave Australians the chance to get their face in the new campaign and their name on a plane. We also changed the livery on the bottom of an A380 and a B737 to say Spirit Of Australians instead of Spirit Of Australia. Well over 100,000 people entered through Facebook; 25,000 faces got used and 10,000 names went on the bottom of two planes.
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Behind the Scenes
*Oh, and Daniel Johns composed the soundtrack.
OOH
