Client: Translink
Agency: VMLY&R Brisbane – Writer
Translink needed a poster campaign that encouraged commuters to return to public transport after the first wave of Covid. At the time, the government was using the same, mundane poster to talk about Covid safety across every sector – from hospitality to retail to public amenities and more. Translink wanted a series of posters that had more cut through than the typical Covid communications.
OOH
