Client: Coca Cola South Pacific
Agency: Colony Group – Group Creative Director / Writer
Papua New Guinea is the only country on earth where Rugby League is the national sport. You could say it’s a national obsession. So, instead of localising Coca Cola’s global 2026 Football World Cup campaign like most countries, we celebrated Rugby League. We did this through eight collectable cans featuring their local footy heroes, and an AI-built AR experience that comes to life on each can. Supported by TV, social, OOH, radio, digital and activations.